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Word on La Croisette in Cannes now says that Formans and Bodenfor's MMS campaign for AMF pension (retirement savings) where you could mms a picture of yourself to a number, and within three minutes you'd get your picture sent back albeit aged so that you appeared 70 years old.
They've actually done this before - two years ago but as they said to Resumé when the new campaign came out:
Back then we redid the photographs manually, which was very expensive and time consuming. The result was that we did it in a very small scale, and the campaign didn't make such an impact. Now we've found a way to change the images digitally, so that everyone and anyone can see themselves at the age of 70 within three minutes."
--Cecilia Rosendahl Lavén.
Ad agency: Forsman & Bodenfors
Leif Sorte och Andreas Engstrand project leaders, John Bergdahl Art Director, Jacob Nelson and Anna Qvennerstedt copywriters, Linda Hymér production, Lotta Dolling designer, Sophia Lindholm web producer, Anna Bergström and Magnus Kennhed agency producersr, Martin Cedergren web director
Production for web: Perfect Fools