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To promote a new production company called "Jealous lovers", the jealous lovers targeted
four of New Zealands top creative directors. Or rather, their poor poor vehicles.
They researched to find which competing production companies they had recently shot commercials with. Then they attached tailor made decals to the windscreens (looks quite real doesn't it?). They also fixed magneted axes and attached them to the bonnets - the pickaxes had Jelous Lovers production company website address on it.
Insiders at the agencies then informed their CD's that their car was trashed, and when the creative directors went out to inspect the damage, their reactions were filmed and can be seen on jealouslovers.tv
Agency: Ogilvy Auckland
Jeremy Taine (Executive Creative Director without a tainted car - SO FAR, dum dum DUM!)
Damon O'Leary (Creative Director & Art/copy)
Basil Christensen (Creative Director & Art/copy)
Tom Paine (Art Director´& Copywriter)