Saatchi NYC, kings of fake ads or just proactive?

After the chatter about the Cannes winning JCPenney's ad, a little birdie told Mediabistro's AgencySpy:
"Saatchi most certainly knew about the fake JC Penney ad. Everything Saatchi did under Granger was fake. This one example is just the tip of the iceberg. It's a great story just waiting to be blown wide open. Crest was fake. Buckley's Cough Syrup was fake. Stuffit Deluxe was fake. All made for award shows just to win some medal."