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www.stophonourkillings.com - Knife, Hammer, Scissors - print, Hong Kong

This campaign from Ogilvy & Mather Asia Pacific seeks to raise awareness about the so called "Honour" killings that are happening all over the world and direct people to the Stop Honour Killings site. Personally I think "Honour" killings is the wrong word, it implies there's some sort of honour in hacking your own family to death, it needs a bit of re-branding, how about "pathetic barbaric neanderthal killings done by small minded and small dicked men"*? Read more at www.stophonourkillings.com.

* I bet someone will comment that not all honour killings are performed by men. Think a little longer on the topic before you do, and P.S. my point went *schwoooosh* way above your head.

Ogilvy & Mather Asia Pacific
Alex Noble (Typographer)
Alex Noble (Retoucher)
Christen Monge (Executive Creative Director)
Andrew Reznik (Creative Director)
Alex Noble (Art Director)
Susie Chow (Copywriter)

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Anonymous Adgrunt's picture
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Neaner's picture

Very good copywriting.

Dabitch's picture

I thought so too, I don't usually last through that much copy.