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Morgenavisen Jyllands-Posten - Nelson Mandela, Ghandi, Dalai Lama - posters, Denmark

I will admit that the first few times I sped past these posters, I didn't get it.
But then, this particular poster stuck in my mind after I spotted it at a bus stop in Copenhagen. Reverse psychology at its best - what would the world be like if Nelson Mandela had kept his mouth shut? Campaign created by UNCLE Grey A/S Denmark.

Agency: UNCLE Grey A/S Denmark.
Per Pedersen : Creative Director
Jesper Hansen : Art Director
Michael Paterson : Copywriter

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Neo's picture

I find that the sender being the same paper who printed those controversial cartoons of Muslim prophet Muhammad quite funny.

Neo's picture

(It would be funny if the Gandhi ad upsets Indian so-called Gandhians getting so that they demand an apology from Jyllands-Posten—thereby missing the point entirely. Is that what they are going for?)

Dabitch's picture

I think that would be a dream come true for ad agency Uncle.