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Jonas Wittenmark & Tobias Carlson at Le Bureau, Stockholm have had way too much fun with this awesome brief - sell a TV show where people will endure all sorts of pain for money. I saw a (pretty bland actually, sorry guys) poster in the subway for the same show, but these press ads are miles better.
One more hair-raising execution inside (hehe).
Advertised brand: the TV series 'I'd do anything for money' on TV6 Sweden
Advert title: Staple & Wax
Headline and copy text: I'd do anything for money. The game show where pain equals cash.
Advertising Agency: Le Bureau, Stockholm, Sweden
Agency website: http://www.lebureau.se
Art Director: Jonas Wittenmark & Tobias Carlson
Copywriter: Jonas Wittenmark & Tobias Carlson
Agency Producer: Petra Dranger JendermyrPhotographer: Erik Undhén
Approx time of campaigns running date: Feburary 2008