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Advertised brand: NRDC (Natural Resources Defense Council)
Advert title: "Global Warming-Hot Cup & Sleeve"
Headline and copy text: Protect yourself from global warming.
Advertising Agency: KNARF New York, USA
Agency website: knarfny.com
Creative Director: Frank Anselmo
Copywriters: Kevin Honegger, Stephen Minasvand
Art Directors: Stephen Minasvand, Kevin Honegger, Frank Anselmo
Photographer: Billy Siegrist
Short rationale: Hot cups & companion protective sleeves were distributed as a pair to illustrate the global issue. The NRDC (protective sleeve) protects you from global warming (hot cup).