BBR Saatchi & Saatchi Tel Aviv have applied to the Guinness Book of Records for having created the world's largest dress.
The 100 square meter garment appears on a huge billboard in Tel Aviv,
part of a campaign for a new fly-on-the-wall documentary, Connected.
The series follows the private lives of five different women, who document every detail of their daily routines with video cameras.
Wiewers can watch all of the footage live, 24 hours a day.
The 6-storey high wall billboard features the cast of the show in full size,
with the main character wearing the record-breaking dress, which reveals all to passersby below - just as the show promises to 'expose everything'.
BBR Saatchi & Saatchi Tel Aviv
Chief creative officer: Yoram Levi
Art director: Udi Ovadia
Copywriter: Yoad Mick
Account director: Yael Ron
Account supervisor: Sigal Tzur
Account executive: Nataly Ziv
Published: 6 August 2009, Tel