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PETA is at it again, but instead of undressing celebrities they've stripped one of their "very pregnant" members named Noemie down to her skivvies and placed her on all fours and kneeling in a replica farrowing crate with the banner ‘Unhappy Mother’s Day for Pigs', all in the middle of in Covent Garden. Do you know how cold it is in London these days? BrrRRRrrr! I hope Noemie didn't catch one in her state.
PETA's own blog Fish and Chimps explains the stunt:
Mother’s Day is a time to show love, respect and gratitude for mothers so it is only fitting that we extend that kindness to mothers that have a really tough time all year round – sows, who are squeezed into narrow metal stalls barely bigger than their own bodies. Unable to turn around, nuzzle their piglets or do anything that comes naturally to them, they live in misery. When weaned, the piglets are taken away to be fattened for slaughter, and the mothers are put through the process all over again.
PETA seems to prefer the nude approach when doing their ad stunts, you can see photos of the stunt here and PETA's own channel on Friction.tv has video of the event.
PETA's tactic of using the nude female body to attract attention has been grating people for a while, The F word responds:
Now I get that naked women attract attention, but I really don’t think that it’s because passersby give a shit about mistreated pregnant sows.
See, what PETA don’t seem to get is that society as a whole couldn’t really care less about women’s welfare, so showing women in exploitative or abusive situations to try and encourage us to care about animal welfare really isn’t a very effective strategy. In fact, their imagery is often very similar to that found in some genres of porn, hardly well known for encouraging the viewer to empathise with the women involved.
Naked women, even dead ones, are stock images in our media; what shocks is not the alluded to mistreatment of animals, but PETA’s complete disregard for women.