flirt, squirt and sex sells?

... OR does it?

Is this a case of dupliclaims - or are these just wet dreams of creatives?

The first example above, is from flirt vodka. we suspect this ad actually ran, though rumor has it, only in sailor bar mens room poster space above the urinals. It depicts a helpful girl on a moonlight date. we guess. *shrug*

We had a whopping good laugh at it until Fozzie from adlist rebutted with these two ads he received from a few friends:

The puma ads above and below though, we wonder if they ever could run anywhere but possibly Loaded or Maxim.. :)

Puma girls spittle, not swallow.

Or as Brent on adlist put it:

"These are so incredibly tasteless they must be real. No sane person would do this [just] to put in a book."

Next trend - porn film product placements? Does anyone know what agency/creative team did the second set of puma ads?

feel free to comment.

Note!
PUMA AG Statement regarding unauthorized "bad taste advertisement":
It has been brought to our attention that several unauthorized, sexually suggestive advertisements portraying the PUMA brand have been released over the Internet. We are appalled that images like these would be created and distributed under the PUMA name. As a brand, we seek to take a unique perspective toward our advertising in an effort to challenge the boundaries of our industry; however we would never consider using these tactics.

We are in the process of researching the circumstances and reserve any legal steps available.

Our reply to their cease and desist order is here.
We haven't removed the ads which are not PUMA's creation, just blurred their trademarks, we also have not posted their actual Cease and Desist order.