Adidas Zero - adizero LAB / Miniskirt - (2011) :90 (Japan)

In the adizero LAB they're putting these speedy sneakers to the test, one of them being how high can it make a woman's miniskirt fly when you run past. These things are important to know, people. It's all very scientific.

Creative Agency: TBWA\Hakuhodo\Japan
Client: adidas Japan K.K.
Executive Creative Director: Kazoo Sato

Associate Creative Director(s): Hideyuki Tanaka
Art Director(s): Katsuhiro Shimizu
Copywriter(s): Masaharu Kumagai
Digital: Kaname Aratame

AE: Taro Sato
Production: Aoi Advertising Promotion Inc.
Producer: Shunsuke Nakamura
Production Manager: Keiji Komatsu
Director: Yuichi Kodama
Music: GRAND FUNK