While not everything in black and white makes sense - that this ad is fake fake not paid for by Guiness is dead obvious on first viewing.
Guinness Good Times
Tags: Guinness Good Times
Sure enough, the director explains further down in the comments that it's "just a joke". Using someone elses trademarked brand. Not a parody or anything. Hmm. Might that cause legal troubles for DESchatz?
It really isn't real. I shot the ad with no intention of sending it to Guinness because of the content. IT was meant to either make people laugh or get really disgusted. I rather people felt the former because that's why it was made. Just for fun.
Oh and it only cost $320 for the ad. My equipment, 300 for the actress, and the rest for food and a six pack of Guinness
Then DiageoMarketingCode pops in and leaves a comment:
"Please be assured that Guinness is in no way associated with this video, and has approached YouTube to have it removed. We are proud of our brand, and our commitment to responsible marketing, and this is not how we want our brand portrayed. For further information, check out our marketing code at Diageo's website."
And DESchatz defends himself:
"Please understand that this was never meant to go this far as in terms of many viewers. This isn't a legitimate ad considering the glitches of the spot. In no way or form was there though of sending the idea to Guinness. This was meant for a good laugh. It shouldn't get more serious than that."
The biggest glitch in the spot (apart from the serious brand disconnect) is the sound, it's bloody horrible. And how naive are you when you think something with sex in it won't get that many viewers on youtube?
Drinks giant Diageo has ordered YouTube to take down the clip, but it can still be easily found on the video sharing website.
The company issued a statement to Brand Republic which said: "Guinness is in no way associated with this video, and approached YouTube to have it removed. We are proud of our brands, and our commitment to responsible marketing, and this is not how we want our brand portrayed.
"We made this clear in a statement on the video's site as soon as it was drawn to our attention, the producer of the video also made it clear that the material was not associated with Guinness, and the original video has now been removed from YouTube."
However, YouTube members are encouraging others users to share the bogus ad in the knowledge that Diageo are demanding a clampdown on its distribution.
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