ASICS 33 - "Arrows" / Ryan Hall - (2012) :30 (USA)

This is the third TV spot for the "33 by ASICS" collection, with Balloon shoe before it, and the gravity defying shoe that kicked off the campaign.

We dropped US Olympic Marathoner Ryan Hall in the desert, raced him with a box truck, and watched as he used the speed and technology of ASICS new GEL-Lyte33 to unleash a barrage of arrows, making a nifty little piece of art.

Trivia: US Olympic Marathoner Ryan Hall has never appeared in a TV ad before.

ASICS "Arrows" Ad agency: Vitro Creative Chairman: John Vitro Creative Director: KT Thayer Copywriter: Simone Nobili Art Director: Kevin Cimo Director of Broadcast: Mickey Strider Film Production: Tate USA Director: Ken Fox Editing: 13 Keys Visual Effects: 20Twenty Sound Design: 13 Keys