The wife who is married to a mime marvels at her husbands ability to order a pizza at Little Caesars. Then the son appears, and like any offspring he's 50% mom 50% dad. Because mimes man, they have an entire MIME tag to themselves. Mimes in adland, the over-used gag. Mimes are the advertising worlds go-to weird thing. 50% mime is 100% weirder. This is ad-math, trust me, it makes sense. We think 2+2=5.
Agency: Barton F Graf 9000 New York
Client: Little Caesars
Director: Harold Einstein
Production Company: Station Film
EP: Eric Liney
Edit: MacKenzie Cutler
Editor: Gavin Cutler
Asst. Editor: Michael Rizzo
EP: Sasha Hirschfeld
Audio: Heard City
Audio Engineer: Philip Loeb
Music: Egg Music
Finishing: Quietman
EP/Head of Production: Carey Gattyan
Managing Director/Producer: Tyler Jarrett
Flame Artist: Dino Tsaousis
LITTLE CAESARS TV CREDITS
“Mime” :15
Client
Little Caesars
Edward Gleich - Senior Vice President of Global Marketing & Corporate Relations
Linda Jaworski - Senior Vice President Marketing & Communications
Walt Frederiksen - Senior Director of Advertising
Gary Savone - Creative Director
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The math does ad up. This commercial is brilliant. This is SUPERBOWL material.
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Permalinkheh. The math does ad up. Good (unintentional?) pun.
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PermalinkThe math in no way adds up. Why is ordering a pizza "Crazy"? And most importantly, are we not going to address this child's over the top effeminate response? Is that supposed to play into this ad? Are they inferring that mimes are gay?
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