Got milk? - Flight - (2013) :30 (USA)

Need help falling asleep? Call 1-855-MILK-ZZZ and try not to laugh yourself asleep. The worlds most boring man can be reciting the number pi for you until the ZzzZZzzzz's arrive. Milk does a body good, build strong bones and now has yet another great feature as a selling point.

“Milk has protein rich in tryptophan that can help improve sleep quality,” says Steve James, executive director of the CMPB. “As work and home life become more and more hectic, this new campaign aims to have consumers take a pause and establish a nighttime routine with milk. It is the real, simple choice for restful sleep.”

So that's why we find ourselves in a park, flying like a bird. You'd want to keep this dream going, have a glass of milk and a turkey sandwich before you go to bed.

Ad agency: Goodby, Silverstein and Partners
Client. The California Milk Board