Häagen-Dazs Gelato - Argument - (2013) :30 (USA)

Is the new Häagen-Dazs Gelato Italian enough to please the Italians? When this couple stops arguing we might find out.

Ad Agency: Goodby, Silverstein & Partners
Client: Häagen-Dazs
Title of Creative Works: “Argument” :30, “Stracciatella” :15, “Cappuccino” :15, “Limoncello” :15
Live Date: 4/17/13

Creative Department

Co-Chairman / Partner: Rich Silverstein
Associate Creative Director/ Copywriter: Will Elliott
Senior Art Director: Patrick Knowlton

Production Department

Director of Broadcast Production/Associate Partner: Cindy Fluitt
Broadcast Producer: Melissa Nagy

Account Services Department

Group Account Director: Leslie Barrett
Account Director: Erin Fromherz
Account Manager: Kristen Baker
Assistant Account Manager: Lacy Borko 
 
Brand and Communication Strategy
 
Group Brand Strategy Director: Kelly Evans-Pfeifer
Senior Brand Strategist: Molly Cabe

Business Affairs

Business Affairs Manager: Mary Marhula

Outside Vendors

Production Company: H.S.I. / Person Films
Director: Michael Haussman
Director of Photography: Paolo Caimi
Executive Producers: Cecile Leroy, Michael McQuhae
Line Producer: Gianluca Leurini
Editing House: Union Editorial
Editor: Marco Perez
Assistant Editors: Nellie Phillips, Francesca Vassallo, Jedidiah Stuber
President / Executive Producer: Michael Raimondi
Executive Producer: Caryn Maclean
Producer: Sara Mills

Telecine: Damien Van Der Cruyssen/ The Mill

VFX:
Spy
Flame Artist: Darren Orr
Post Producer: Gordon Wittman

Resolution VFX
VFX Supervisor/Creative Director: Todd Iorio
Executive Producer: Erik Press
Flame Artists: Michael Angelo, Carlos Morales

Music

“Argument” Music
Music House: Mophonics
Composer: Tony Fiala
Creative Directors: Stephan Altman and Adam Harriman
Producer: Josh Marcy

“Stracciatella”, “Cappuccino”, “Limoncello” Music
Music House: APM Music

Audio Mix: One Union
Mixer: Craig Helmholz