Sony trademarks 'Shock and Awe'

Sony has trademarked the term "Shock and Awe" for a computer game The Guardian reports.

Sony is set to launch a computer game called "Shock and Awe", having registered the defining phrase of the coalition's military campaign as a trademark in the US. The term was registered as a trademark with the US Patent and Trademark Office on March 21 - just one day after war started.

"The phrase, coined by former US navy pilot Harlan Ullman, was adopted by Washington to describe the fierce bombardment of Baghdad on the second night of the war - the military tactic designed to bully the Iraqi resistance into submission."