ADIDAS NEO "LIVE YOUR STYLE" (2014) 1:00 (USA)

Lamar+ Nika directed this didas Originals effort for their NEO line, which is more affordable shoes and apparel meant for the 14-19 yr old crowd. The six year love affair of cool kids hanging out on the street is alive and well. It looks good and sounds good as always. But seriously-- the adidas client really needs to stop with the whole 'kids hanging out on ratty sofa," thing. They seem so have a love of that shot because it's in a lot of adidas spots but they need to let it go now.

MUSIC: STRT SRNS by Wiseblood
CLIENT: Adidas Neo [WWW.ADIDAS.COM/NEO]
DIRECTOR: LAMAR+NIK
DIRECTOR OF PHOTOGRAPHY: Spenser Sakurai
PRODUCTION COMPANY: Agile Films [WWW.AGILEFILMS.COM]
PRODUCER: Andy Eaton
EDITOR: LAMAR+NIK
AGENCY: Happy Lucky [WWW.HAPPYLUCKY.COM]
EXEC PRODUCER: Davis Priestley
PRODUCER: Michele Howell
PROD MANAGER: Bill James
PROD COORDINATOR: Christian Gill
LOCATION MANAGER: Rob Surtees
PROPS: Robbie Doin