Eau Jeune - Double Je - (2014) :30 (France)

Our rainbow haired heroine, California model Chloe Norgaard, is a fun loving rule breaker, much like "the Charlie girl" was, except she's now updated to include cheeky vandalism, and cop-teasing with colored smoke-bombs and unwanted kisses. She bounces through the city turning zebra-crossings into color like a nyan cat, while her ever changing rainbow hair competes with her mismatched outfits, cheap bling, and ribbons. This is only the second time in 20 years that L'Oréal has chosen a muse for the perfume Eau Jeune, so Chloe Norgaard has a big job. Is she still "it" enough to handle it? In her manga-inspired world she finger-guns and shoots big bright explosions, yet nothing feels ground-breaking or even fresh.

This is clearly not targeted to a woman my age, but I still wonder if it'll hit the teenager mark as it feels oddly dated despite being very "now". It might be the music, it might be the brightly colored Dr Martens (really? 1992 called, wants their shoes back). Hair like that is so 2012, kids. Keep up.

Ad agency: McCann Paris
Creative Director: Maithe Winternheimer
TV production: Séverine Collandre

Director: William Armstrong
DoP: Mathieu Plainfossé
Production: Bandits
Producer: Alexandre Trefi