Crispin Porter + Bogusky London launches new product; Elephant Milk

CP&B are launching a new product, soon found in a grocery store aisle near you: Elephant Milk, real milk from real wild elephants.
 
Move over innovation ‘labs’ or R+D departments, CP+B London have found the holy grail of new product.  Elephant Milk, the new product from CP+B London is exactly what it says on the bottle – “Hand pumped milk from real wild elephants across Africa, Asia, and India”. The website www.mooveovercows.com features all the information you need to know before you make the switch from cow to elephant milk. And as research seems to suggest, elephant milk is actually healthier than cow’s milk. In todays health conscious market, this is an important USP.

If elephant milk sounds like something you want a taste of, you can actually order a free sample from www.mooveovercows.com
 
A CP+B London spokesperson acknowledges that perhaps April the 1st wasn’t the smartest time to launch this product.
 

Please note: this is an April Fools posted under "advertising jokes" April 1.