Hyundai "Wow: Sonata" (2015) :30 (USA)

This ad comes loaded with features. Like Everyday Mom™ rattling off a hundreds of features, because regular people say phrases like "Lane departure warning," and "hands-free smart trunk," all the time. It also comes fully-equipped with a hapless but friendly car dealer who is also there to be of service, instead of what we know to be true: the guy's a bastard who will do whatever it takes to get you into that car including sell his grandmother. You know what also comes standard in this commercial? The "I'm so bowled over by the list of features in this otherwise pedestrian car, I'm going to do something over-the-top," moment. In this case an almost-swear. Oh and last but not least it also comes with a button in the rear. Because even though it's a 2015 Sonata, this spot is stuck in the 90's.
This, friends, is why people hate automobile advertising.

Client: Hyundai - Central Region Hyundai Dealers
Advertising Agency: INNOCEAN USA
VP, Group Creative Director: Miles Turpin
Creative Directors: Lon Davis, Skip Tramontana
Art Director: Vanessa Volonte
Copywriter: Marvin Figueroa
Executive Producer HDAA: Jennifer Pearse
Senior Producer: Melanie C. McKinnell
Production Company: Cap Gun Collective
Director: Matt Miller
Director of Photography: Eric Haase
Executive Producers: Matt Abramson, Jason Botkin
Head of Production: Marisol Herold
Line Producer: Gabrielle Yuro
Post-Production Company: Orange Editorial
Editor: Brad Wetmore
Post Producer: Chanel Boyd