truth "It's a Trap" (2015) 1:00 (USA)

72andsunny teaches us that social smoking is still smoking.

They also teach us that pandering to an audience with Youtube influencers like (Rachel Levin, Ryan Higa, Christian DelGrosso, Jerry Purpdrank etc., doesn't make for a great ad if the idea behind the ad is weak.

I have never seen an anti-smoking PSA so neutered before. It's like it's going out of its way not to provoke. I can hear the strategist now:

"Yes smoking causes cancer and can kill you and not in a pleasant way, but we can't say that any more because there are certain triggers we want to avoid, lest Generation Tumblr write a blog post about how they feel violated by hearing an unwanted message. So let's just remind them that smoking in front of people is the same thing as smoking in a room by themselves. Yeah, I know it has nothing to do with smoking being harmful to your health but it'll be nice and inoffensive and we won't end up on a blocklist."

*slow clap*

Client: Truth
Agency: 72andsunny
Music:
“Flies” by Zeds Dead & LOUDPVCK
“Chido” by Noy & Jordan James