Breast Cancer Now - The Last One - (2015) :60 (UK)

So as each woman turns to the camera and read off their lines in perfectly set up beauty shots, there's something a little different about this ad. These are not actresses. These are women with breast cancer. Knowing that makes their frank admission to the camera just hit that much harder. You can find out more on the Breast Cancer Now website.

Ad agency: RKCR Y&R London