Budweiser - #NotBackingDown (2016) :60 (USA)

They Clydesdales are back in the bowl and they are NOT PONIES everyone. That beer is NOT A FRUIT CUP (Hi Shocktop!), Their brewing job is NOT A HOBBY. Budweiser just bitchslapped all y'all. Again.
I've already mentioned that think the Brewed the hard way campaign is really similar to Carhartt's work clothes campaign, so I'll leave that be. A 30 second edit of this will air during the super bowl.

Turns out people like the tough talking Budweiser. Brian Perkins, U.S. VP for the Budweiser brand explains: "this new approach that we kicked off with 'Brewed the Hard Way' has a much higher correlation to selling beer than anything we've tried in the last few years, which is why we are going all-in on that approach. The campaign has delivered the best results on the brand we've seen in 14 years. So we now have a high level of confidence about this new tone of voice." I tell you what, it's much better than puppies.

Ad Agency: Anomaly