Jeep - 4x4ever (2016) :60 (USA)

People drive Jeeps in rough terrain, on long road trips, to houses in the middle of nowhere, through forests where some trees need to pulled out the way. "4 my country how we all started out" with the visual nod to the army Jeep. The best thing about this commercial is the song, which is created for it and sounds pretty good. There's also the "Jeep wave" that jeep drivers apparently do when the see another Jeep. Does this Jeep-community thing happen? You don't see people driving 1971 Ford Pinto's waving fire extinguishers at each other when they pass. "Woo, Ford Pinto!" "Me too! Yeay!" *bursts into fireballs*

Jeep
Ad agency: Iris, New York