Here's a euphemistic piano for you: they picked a piano apart and replaced the 88 keys, reengineering it so that it only plays one note: middle C. In a regular piano, each one is different. In this piano, they are all the same. Now, lets listen.
The point? Shots fired at Apple and iOS, since Android is far more customisable. Conclusion: Be together. #NotTheSame
I used to have a Creative Director who rejected ideas with the phrase: "Too cerebral". He'd reject this one.
Client: Android
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