/** */ B-classic " Classical Comeback" (2014) 2:53 (Belgium) | Adland

B-classic " Classical Comeback" (2014) 2:53 (Belgium)

Classical music is making a comeback.
B-Classic is a classical music festival. To connect with a younger audience, DDB Brussels created the first music video for a classic composer. Dvořák.
MTV even showed the video. The video was shot in South Korea and the pop dancers and conventions seem like a nod (or a middle finger?) to pop sensation Psy.

You can check out more at Classical Comeback.

As for whether this is the world's first music video for a classical composer, I suspect Michelle L'amour's Twerking and Piano playing to Beethoven's 5th might technically nudge it out of first place.

Updated note may 20: This video has been replaced for one with a different soundbed that what was originally uploaded here.

Dvořák - Symphony No. 9 Allegro con fuoco (Official Music Video)
Advertiser B-Classic
Contact person Kris Jannis - Bob Permentier
Campaign The Classical Comeback Video
Agency DDB Brussels
Creative director Peter Ampe
Creative team Tim Arts, Stefan Van Den Boogaard
Design Christophe Liekens
Account team Francis Lippens - Kaat De Brandt
Strategic teamDominique Poncin - Maarten Van Daele – Michae D’hooge
Digital strategy Geert Desager
Digital project manager Stefanie Warreyn
TV producer Brigitte Verduyckt
Production Agency Caviar
Producer Geert De Wachter
Director Raf Reyntjens
Music/Sound Sonicville
Media online, TV
Dancers: Ari, Miu, Rumi, Jin, Yess from Waveya

Adland® works best in Brave browser. Adland® is supported by your donations alone. You can help us out by donating via Paypal.
Anonymous Adgrunt's picture
Files must be less than 2 MB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.
Dabitch's picture

Can't wait for Jezebel to get a hold of this! Heh.

It's a snarktastic visual slap at the MTV generation who'll only watch if pretty girls are dancing.

fairuse's picture

Hence my rhetorical question, "What if Ron Harris cast & directed this?".

IamaMoronOnEvenNumberedTuesdays :-)

Dabitch's picture