This campaign features people complaining about Facebook because Facebook sucks in so many ways, including privacy. This one was funny because it features a real dilemma women go through which is people (okay, dudes) they don't know trying to friend request them. I guess if Facebook didn't make you micromanage the hell out of your account from every level it would be a lot easier to use, but you're not paying for it so you don't get the right to complain. I wonder if this campaign will ever show people complaining about how many ads they see? Doubtful.
Client: FACEBOOK
VP, CMO Gary Briggs
VP, Consumer & Brand Marketing Rebecca Van Dyck
Director of Marketing Communications Jennifer Henry
Brand Marketing Communications Manager Kate Johnson
Country Marketing Communications Manager Germany Ineke Paulsen
Consumer Marketing Research Manager Rick Malins
WIEDEN+KENNEDY AMSTERDAM
Executive Creative Director Mark Bernath, Eric Quennoy
Creative Director Szymon Rose, Daniel Schaefer
Art Director Irene Kugelmann, Riccardo Rachello
Copywriter Mohamed Diaa
Head of Broadcast Production Joe Togneri
Head of Art Buying Maud Klarenbeek
Broadcast Producer Jaime Tan
Art Producer Rachel Perry
Planner Martin Weigel
Communications Planner Josh Chang / Wes Young
Group Account Director Kathryn Addo
Account Director Eleanor Thodey
Account Manager Louise Rahman
Studio Artist Noa Redero
Project Manager Loes Poot
Business Affairs Kacey Kelley
FILM PRODUCTION
PRODUCTION COMPANY RADICAL MEDIA
Director Ralf Schmerberg
Director of Photography Ralf Schmerberg, Katja Oortman
Producer Birgit Damen
Executive Producer Ben Schneider
EDITING COMPANY CROSSHILL STUDIOS
Editor Bobby Good
AUDIO POST WAVE AMSTERDAM
Sound Designer/Mixer Alex Nicholls-Lee
Audio Post Producer Mirjam Gevers
MUSIC Extreme Music / Premium Beat / Bruton Music / Audionetwork / Hummingbird Music
POST PRODUCTION GLASSWORKS AMSTERDAM
Flame Kyle Obley
Design + Animation Kerry Murphy, Gregory Solenström
Colorist Matt Hare
Producer Jason Bartnett
Head of Production Anya Kruzmetra
PRINT PRODUCTION
PRODUCTION COMPANY APRILMAY
Photographer Katharina Poblotzki @ Soothing Shade Berlin
Executive Producer Christian Jacks
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Put the facebook app on your phone and you'll pretty much get an alert every day about someone that facebook suggests you befriend. They're just a friend of a friend of yours, and you have no clue who they are but here lets make your phone beep! The only way out is to delete facebook.
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