Forget the pejorative "throw like a girl." This spot celebrates women and all their badassness in athleticism. I love this spot which features a girl who keeps shifting her power. Starting with the ballet classes and kicking the back of the front seats because karate to football (soccer) and then football-football. Autotrader is the brand that enables you to find not just a car, but a car that's truly right for you. Or your daughter's needs. Because she kicks ass. Great storytelling here. And they do a good job of selling the service because it really isn't about the car brand. And I have to say. kudos to Zambezi for making the dad look like someone who cares. Way to ignore the dumb dad stereotype!

Client: Autotrader Agency: Zambezi Founder, Chief Executive Officer: Chris Raih Executive Creative Director: Josh DiMarcantonio Associate Creative Director: Ben George Associate Creative Director: Nick Rodgers Jr. Art Director: Paula Coral Jr. Copywriter: Erin MeulbroekHead of Content: Alex Cohn Producers: Jordan Sider, Andrew Gage Managing Director: Pete Brown Account Director: Matt Kline Account Supervisor: Lauren Bondell Assistant Account Executive: James Almazan Project Manager: Courtney Szews Chief Strategy Officer: Kristina Jenkins Group Strategy Director: Ryan Richards Production Intern: Will Stiles Production Company: Sanctuary Director: Scott Pickett Director of Photography: Damian Acevedo Producer: Christopher Cho Executive Producer: Preston Lee Editorial: Blink Studios Post Producers: Jordan Sider, Katrina Nahikian Editor: Ling Ly Assistant Editors: Sasha Perry / Paul Oh Audio: Lime Studios Audio Mixer: Zac Fisher Audio Assistant: Kevin McAlpine Executive Producer: Susie Boyajan Color Correction: Company 3 Colorist: Sofie Borup Producer: Clare Movshon VFX: Arsenal Flame Artist: Chris Noellert Senior Producer: Pravina Sippy Music: “Check Me Out” Composer: Little Denise Music Supervision: Good Ear Music Music Supervisors: Andrew Kahn & Jackie Shuman
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Comments (2)

  • Snidely Whiplash's picture
    Snidely Whiplash (not verified)

    This ad is the worst case of annoying neo-feminist trash. That girl would've had her neck snapped waaaay before her shitty teen years. The dad is a complete puss also. NOTHING about this is "badassness".

    Jan 11, 2017
  • Matt.'s picture
    Matt. (not verified)

    You're a friggin idiot.

    Jan 15, 2017

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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.