Amnesty International FREE PUSSY - street poster QR code campaign - (2013)

Well.. The music is good.

There, I thought I'd open on a positive note, because I'm not feeling it here guys. You make wild posters with a naughty pun, that people need to QR code to see the full message, and you put these all over the stripper part of town? Yeah? You put posters reading FREE PUSSY next to topless bars.

Who do you think QR coded that? People who expected free pussy? Yeah, I don't know either. Look, I'm glad you increased your write-in by 60% (from what? Zero?) as that can't really hurt I suppose.. But did Pussy Riot get freed thanks to this campaign?

Hmm. the Wikipedia page about their conviction and sentencing is quite the read-ful, as they are cause célèbre. Even Sir Paul McCartney has written letters asking them to be freed. I'm sure he wasn't in Canada QR coding a poster in the red light part of town, but you never know with that old bloke he's been seen in seedy parts of Hamburg.

In short, you lost me at QR code guys. Even if this was more than just your usual dumb-link, since the code lead to a word being painted on the poster, a bit like augmented reality (was that considered?).

Advertising Agency: Cossette, Montréal, Canada

Chief of Creation: Antoine Bécotte
Creative Director: Christian Desrosiers
Art Director: Maxime Sauté
Writer: Patrick Michaud and David Purkis

Infographic: Martin Lemay

Account executive: Olivier Charbonneau
Media strategy: Mélissa Desrosiers