Special K - #Ownit / We eat / Women eat (2017) :20 (USA)

Women eat! This tremendous revelation is the new backbone of Special K marketing strategy in the United States, in order to distance itself from the "Kellog's pinch an inch" past as a slim breakfast. The campaign follows in the footsteps of this Canadian 2015 campaign This is a variant edit, see full article here Spacial K / Women eat / #Ownit where the VO changes thing up to "we eat every damn day." If the nursing and baby making of the other ad won't grab people's attention, it's entirely possible the swearing in this one will.

Client: Kellogg's