HULU - The Handmaid's Tale: Season 3 (2019) : 45 (USA)

If you are going to run a trailer for your show during the super bowl, I appreciate that you tailor it to it. Like this. This "Handmaid's tail" show edit references "It's morning again in America", which not only was part of a Ronald Reagan speech but was echoed by a Clint Eastwood ad, specifically Chrysler's "It's halftime in America" of Superbowl 2012.

Now the show looks relevant to current climate, which it so obviously is and has been ever since Atwood wrote that book, but perhaps not in the way you'd expect. Either way, a tantalising trailer. well suited for the placement. Well done, to whoever edited this one.

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I forgot to add, we've followed Elisabeth Moss around here ever since she sold us Excedrin.

https://adland.tv/adnews/excedrin-migraine-you-know-pain-2005-30-usa