This ad is pretty heavy-handed on the dramatic scare-tactics, which isn't unusual when it's a 30-second political ad trying to convince you to vote in some way. It may as well be outtakes from "Scream 6"
"No On 3, Keep MA Safe" even ends on a logo that is a little bathroom stall pair, where the man icon is spying over the cubicle walls, on the female icon. Whoever did that so easily understood illustration, I salute you, as it sums up the group's point expertly.
What does Massachusetts Question 3 mean to you? It means any man who says he is a woman can enter a woman’s locker room, dressing room or bathroom, at any time. Even convicted sex offenders. And if you see something suspicious and say something to authorities, you could be the one arrested and fined $50,000. Vote no on 3. And tell our legislature to try again. This bathroom bill puts our privacy and safety at risk. It goes too far.
Client: Keep Massachusetts safe committee