"I ❤️JK Rowling" billboard goes up in Waverley train station, Edinburgh.

The founder of Standing for women, Kellie-Jay Keen, has a new billboard that has just gone up in Scotland. The billboard gets straight to the point, "I ❤️JK Rowling"  The reason for this poster is that J K Rowling has recently made headlines around the world due to tweets that she made that stated sex is real.

If sex isn’t real, there’s no same-sex attraction. If sex isn’t real, the lived reality of women globally is erased. I know and love trans people, but erasing the concept of sex removes the ability of many to meaningfully discuss their lives. It isn’t hate to speak the truth.

— J.K. Rowling (@jk_rowling) June 6, 2020

J K Rowling even adressed all concerns in her post "Reasons for Speaking out on Sex and Gender Issues" which judging by the continued press barrage, literally no journalist read. 

By the way, Kellie-Jay was on the Adland podcast episode eight, which you should listen to if you haven't yet. 

Her campaign is very much about reclaiming language, to make a point.

"The reason people aren't so concerned about transwomen in sports is.. in the word transwoman, there is the word woman, and it just doesn't belong there as far as I'm concerned."

Celebrating JK Rowling on a poster might seem tame, but just like her previously banned billboard "Woman - adult human female", this draws attention to J K Rowling, who in turn is drawing attention to the medical scandal of transitioning children. 

Kelli-Jay is simply promoting open dialogue with this billboard.

"I want you to have as many conversations with as many people as possible, because I don't want anyone to say that they didn't know what we are doing to children. That they weren't aware that women's rights were at risk. That they weren't aware girls were binding their breasts and cracking their ribs. That they weren't aware children were being made sexless."

As I noted in Netflix goes the cheap route, what was once used for prostate cancer patients, then on women who suffered endometriosis, has now been repackaged as "puberty blockers" in pursuit of a new market. A conversation on this really needs to be had, as children are causing irreversible damage to themselves which may be the wrong treatment for their issues. 

Update: The billboard has been removed. The media company cites "The poster in question is against our code of acceptance for advertising"