Go' och glad Kexchoklad means Good and happy Cookie Chocolate, so it makes little sense but rhymes quite nicely. Pair that with a general who is sobbing over his broken hat and it gets very Roy Andersson weird.
Client: Cloetta
Advertising agency Hallstedt&Hvid
Cinematographer István Borbás
Director Roy Andersson.
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I saw this in the movie theatre, the whole audience laughed. He really tapped into some weird Swedish humor.
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PermalinkMe too! Not every ad made people laugh, but as I recall some ACO ads, this one, and Paradiset's early Diesel campaigns got a lot of audience reactions.
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