A "Case" Study in Non-Marketing

An article over at The New York Times [free registration required -or use name fodosnak, pass fodosnak] presents the story of the resurgence of interest in Pabst Blue Ribbon -- and how the lack of marketing may be the key.

So, how do you continue your marketing success if what builds your success is a lack of publicity? I'd think that staying out of The New York Times would be a good start.