Pepsi Vanilla - Battle of the Delivery Trucks (2003) - 0:30 (USA)

What is it about number two guys insisting on positioning themselves by attacking number one guys?

Pepsi continues its proud history of pooping on Coke with their carbon copy, err... carbonated copy of Vanilla Coke with Pepsi Vanilla.

Once again, it's the Coke delivery guy versus the Pepsi delivery guy.

A damn fine commercial in its own right, but their positioning of Pepsi Vanilla as the "not-so-vanilla vanilla" harkens me back to the song "Pretty Fly for a White Guy," i.e. honky wannabe trying too hard.
 

Agency: BBDO NY  
Director: Chris Smith
Editor: Tom Muldoon
Music: Crushing Music