Brazil Cracks Down on the Oldest Ploy in the Book

Please God, don't let this be a trend!

> Taking sex away from alcohol advertising is like tossing water onto the
> Wicked Witch...
>
> from the Creativity email:
>
> Brazil's National Advertising Regulatory Council -- the industry's
> self-regulating watchdog agency -- has issued new guidelines
> banning erotic content, and all cartoon characters (just for good measure), from ads for
> alcholic beverages, which should lead to some interesting new product
> claims. "Booze. It makes you smart!"