Guinness - Surfer (1999) 0:60 (UK)

Yes, my friends - this is the big one. Damn it's beautiful. I have goosebumps.

Inspired by Walter Crane's 1893 painting "Neptune's Horses", we follow a group of scrawny Polynesian surfers who all want to tackle the biggest wave. The big one is their goal. The voice over copy is based on Herman Melville's novel Moby Dick, except for the line "Ahab says, 'I don't care who you are, here's to your dream.'". The abrupt silence in the middle of the film is perfection.

Client: Guinness
Ad agency: Abbott Mead Vickers BBDO, London
Directed by : Jonathan Glazer
Location: Hawaii
Soundtrack: Leftfield - "Phat Planet" - Rhythm and Stealth
Account Executive: Gavin Thompson
Creative Director: David Abbott
Copywriter: Tom Carty
Art Director: Walter Campbell
Directors of Photography: Ivan Bird, Don King (water), Lee Allison (aerial)
Production Designer: Ben Myhill
Editor: Sam Sneade, Sam Sneade Editing, London
Sound Design / Music Production Company: Wave Studios, London
Sound Designer: Johnnie Burn [1]
VFX: The Computer Film Company, London
VFX Designers: Dan Glass / Adrian de Wet / Paddy Eason / Tom Debenham
VFX Artists: Gavin Toomey / Alex Payman / Joe Pavlo
VFX 3D Supervisor: Dominic Parker

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yaksox's picture

That's very effective the way the audio cuts out just as it sounds like it's really going to kick in.
nice "The Horses of Neptune" reference work-in too.