Pony - Pony Family - Print campaign (2004)

Another brand new fresh Pony campaign, created by fred & farid at Goodby Silverstein in San Francisco. Introducing - the Pony Family.

This campaign - like the previous one - will also run in 120 countries.

Cred: account team at Goodby was Renee Cournoyer and Stephen Barry, CW&AD are fred & farid, Creative Director, Rich Silverstein, Photographer is Sasha Waldman. Team on the client side, Killick Datta, John Lewis, Steve Thomson. The campaign launches at the end of July.

Daddy, lights his fire. ;)

Mommy, craves pickles and throws a mean punch.

Baby - already tattooed with a tear for doing time.