Commercials are easier to avoid - what should admen do?

Boston.com interviews a few good men in advertising discuss the future and possible media tactics now that TiVo and smart VCR skip commercials for people.

A choice quote comes from Terry Clarke, chairman and founder, Boston ad firm Clarke Goward says

“The trick is to find places where consumers are receptive to marketing.”

and

“Advertisers have to stop shying away from doing something good or risky.”

Amen to that Terry.