A television commercial for South African hotel chain City Lodge titled "Soggy Pants" has put some people's knickers in a twist. In it, a hotel guest, accoutred only in grunders of dubious taste, wakes up in the morn and has a bit of a misadventure in the hotel.
As is sadly the norm nowadays, some folks have complained, and the local advertising authority is currently investigating.
https://www.iol.co.za/index.php?set_id=1&click_id=139&art_id=vn20041030094143335C317229 <- Click here for the full story.
https://www.citylodge.co.za/ <- Click here for the spot,found on City Lodge's home page.
Agency: TBWA/Hunt/Lascaris
Production: Fresh Water Films, Johannesburg, South Africa
ART DIRECTOR
Rupert Allcock
WRITER
Patrick Robertson
CREATIVE DIRECTOR
Paul Warner
DIRECTOR
Lourens Van Rensburg
AGENCY PRODUCER
Chantel Kriel
hahahhaha... That soundtrack made it.
Offensive and distressing huh? No, the characters personal habits were offensive but that was tha fun-ey man. The VO was great too. :)
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