Spotlight on 86 the onions - "86ed the rest" - Part Two

You can return to 86 the onions part one here.

Or, if you fancy check out last months spotlight TBWA Portugal

NEC
In an effort to appeal to a younger business-savvy audience and move from a product-focused company to a lifestyle brand, NEC Japan commissioned 86 to create 7 subversive web films based on the given theme "Change through a ubiquitous society." AdLand article about the nec campaign with links to all the films here

FUEL
Action Adhesives. Promotional items for FUEL TV that are handed out at action sports events by scantily clad nurses who kissed boo-boos for free.

blik
Product designs for D.I.Y. surface graphics company. 86 and blik collaborated on designing the interior space of Mattel's Design Center.

Dazed & Confused
MyOwnLittleWorld media deprivation pullovers. Product concept for London lifestyle magazine Dazed & Confused's anti-war issue, HELLNO!

Bionic Arm
86's bi-monthy trade magazine showcasing their latest work, international talent network, cultural and industry insight, plus a whole lot of nonsense.

DB: There has been a lot of discussion in the media and the world about advertisings "moral" responsibilities. Sexist ads are slammed, spam is universally hated, and "ad creep" where soon every public area carries an ad is getting people worried. While this is a fuzzy question, we'd like to hear your input on this, do you think advertising has a "moral responsibility"?

Chad Rea: A tough but great question. I'm not sure all of those issues are moral concerns but I do think advertisers have a responsibility to both society and the environment. It's something I've been thinking about a lot lately, partly due to the documentary, The Corporation. Everyone needs to realize that only people in advertising like advertising, and even then, there are those like myself who hate most of it. If we as an industry cannot figure out smarter ways to make advertising more likeable and less intrusive, consumers will eventually revolt. I hope they do. There is far too much waste out there. And it's all designed to do what? A: Create even more waste. I think I'll go plant a tree now.