G.A.P launches F.A.T

Forth & Towne is the name of Gap Inc.'s new store concept aimed at women over 35 who don't want to shop at their Banana Republic and aren't ready for Old Navy yet.
Businessweek reports:

Forth & Towne -- Gap's first new chain in a decade -- aims to appeal to boomer women, who grew up with Gap, but with whom the store "lost touch," said Paul Pressler, president and chief executive

Meanwhile, Snark Hunting are chuckling over the new name: "......it’s worth noting that they chose to present the name with an ampersand instead of spelling it out as pronounced, a la Forth And Towne. Why is anybody’s guess.
In the article, Gap President Paul Pressler weighed-in, calling F.A.T. a "sizable opportunity".
That's priceless.

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silver3

- April 25, 2005 - 21:17

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anothercopywriter

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Dabitch

- April 26, 2005 - 12:36

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anothercopywriter

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anothercopywriter

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Dabitch

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