Who wants to be an ad-blog editor?

Craigslist has a job opening: Ad Industry WebBlog Seeks Intelligent and Witty Blog-Master.
"Newly launched Blog about the Advertising Industry is seeking a full-time Blog-Master. The ideal candidate possesses exemplary interpersonal and communication skills (especially written), and is actively involved in the Advertising Industry. We are looking for someone with editorial experience, who can be a smart, funny writer to set the tone of the Blog. You should be familiar with all aspects of creating and managing a Blog, including how to fully integrate Audio and Video into the Blog. "

Which blog is it you might wonder? Do we really need yet another adblog? And does one get paid? Newly launched and all. Hmmmm. All gossip signs point to this being the brainchild of Jeremy Wright from Ensight.org who's busy building a clone of the other big blog-media networks (Gawker Inc Weblogs Inc). Do we need more blog-networks? I didn't get the memo.
I reckon that at some point selling oneself on being "a blog on X or Y", instead of the more concise selling point "advertising media reporting" or "latest gadget gossip" is gonna bite people in the ass.