Friends of Juan Wage Campaign to Win Favorite Advertising Icon

With his white hat, gentle smile and ever-present mule Conchita, Juan Valdez, the iconic Colombian coffee grower and front man for the National Federation of Coffee Growers of Colombia, along with his supporters are waging a campaign to get Juan elected "Favorite Icon" in the second annual Advertising Week 2005 poll.

Friends of Juan are betting that their mustached man and his mule will trump a trio of animated elves, a battery-operated bunny and a handful of dancing raisins, earning him a spot on Madison Avenue's Advertising Walk of Fame, which currently features last year's inaugural "Favorite Icon" poll winner, the M&Ms characters.

Until September 23, Juan supporters can visit juanvaldez.com to cast their vote and enter for a chance to win $2500 cash toward a trip to "drink up" New York City, courtesy of the Fantasy Weekend on Juan Sweepstakes.

Anonymous Adgrunt's picture
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Dabitch's picture

Related: Last year it was Charlie the Tuna who wanted everyones vote. The Michelin Man and Mr Clean also campaigned.

Dabitch's picture

It worked, Juan is officially the Ad Icon of the year!. He wants to thank the academy....