Inside the Microsoft tent at the Consumer Electronics Show, there is a group rehearsing for what will no doubt go down as one of the more, um, eye-catching marketing stunts in company history.
Microsoft marketers worked with agency collaborators Wexley School for Girls and General Public to assemble this comedic dance squad to do its thing at the show, basically drawing attention to the new Windows Live brand while wearing shirts promoting the website URL: IDEAS.LIVE.COM
The dance troup will be performing randomly along the Vegas strip, and on the Microsoft stage throughout CES. If you spot them, be sure to pick up the killer tubesocks and headbands that they are handing out as shwag.
(read more to see dancers in action)