7up - #feelsgoodtobeyou yarn bombed London bus - (2014) 2:00 (UK)

7up® flew Magda Sayeg, the urban knitting queen, to do some yarn bombing in London. She completely transforms a London double-decker bus.

The bus is open to the public and has an Instagram photobooth inside, so that you may spread the bus wide and far.You'll find it parked up behind the Triumphal Arch at Marble Arch right now, if you fancy posing in front of it.

Client: PepsiCo
Media planning OMD.

ambient

street art

London

guerrilla

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Dabitch

About the author

Creative Director turned CTO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen, Los Angeles and Stockholm.

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