“Gametime” is the TVC running in China only, together with print.

Imagine the pressure when the hopes and wishes of an entire nation are on one's shoulders.
adidas certainly understands the moment, which is why the film depicts thousands of the athletes countrymen sharing it together.
Together in 2008, Impossible is Nothing.

Title/Headline: Zheng Zhi / Hujia/ CVA/ Sui Fei Fei
Agency: TBWA/China
Client/Brand: adidas
Creative director:
John Merrifield – Creative-at-large
Yang Yeo – Executive Creative Director
Elvis Chau, - Creative Director
Sarawut Hengsawad, Lesley zhou – Associate Creative Directors
Copywriter: Lesley Zhou, Sarawut Hengsawad, Nicky Zhang, Michelle Wu
Art director: Elvis Chau, Nie Lang, Xia Zheng, Susie Sun, Amani Qian
Production House: Stink London
Film Director: NEO
Account Team:
Koo Yeat Mung – Group Account Director
Clare Xie – Account Director
Sosuke Koyama – Associate Planning Director
Production Company: Corbis Artist Representation
First Launch: 1st Dec, 2007


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.