In the adizero LAB they're putting these speedy sneakers to the test, one of them being how high can it make a woman's miniskirt fly when you run past. These things are important to know, people. It's all very scientific.

Creative Agency: TBWA\Hakuhodo\Japan Client: adidas Japan K.K. Executive Creative Director: Kazoo Sato Associate Creative Director(s): Hideyuki Tanaka Art Director(s): Katsuhiro Shimizu Copywriter(s): Masaharu Kumagai Digital: Kaname Aratame AE: Taro Sato Production: Aoi Advertising Promotion Inc. Producer: Shunsuke Nakamura Production Manager: Keiji Komatsu Director: Yuichi Kodama Music: GRAND FUNK
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Comments (9)

  • Goodbye's picture
    Goodbye

    That's what happens when you hire adpeople before they've sexually matured.

    Aug 14, 2011
  • Neo's picture
    Neo

    Only in Japan. And perhaps the US.

    Aug 14, 2011
  • kamari's picture
    kamari

    Still, it's one of the highest viewed this week so it's got the whole "sex sells" going for it.

    Aug 14, 2011
  • Dabitch's picture
    Dabitch

    Could be because i labelled it "upskirt", so it's got the whole porn-googler thing going for it.

    Aug 14, 2011
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    I going to alter my jogging route to go past the Catholic Girls School!

    Aug 14, 2011
  • michielk's picture
    michielk

    That was me, sorry, I forgot to log in.

    Aug 14, 2011
  • Dabitch's picture
    Dabitch

    Haha. Don't forget to wear your tight seventies/eighties shorts and thick glasses.

    Aug 14, 2011
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    erm, she's not wearing a mini skirt...

    Oct 12, 2011
  • Dabitch's picture
    Dabitch

    Pop quiz! What are the mannequins wearing?

    Take your time. I'll wait.

    No I won't. Bored now.

    Oct 12, 2011

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.